No price per user
Invite the whole team, the client included, without counting seats. Access today is free by invitation, no credit card and no annual contract.
Comparison
skedo.io, a Hootsuite alternative
Hootsuite was built for large teams: many features, a price per user, annual contracts. If you are a small business, a freelancer or a small agency, you often pay for tools you never use. skedo.io focuses on the daily work: scheduling on five channels, getting posts approved, keeping clients apart and preparing content with AI.
Free early access: request it now, no credit card.
Where skedo.io differs from Hootsuite
Easy to learn
One calendar, a publishing list, the brand playbook and AI Studio. Whoever runs the social accounts of a company works from day one without training.
Approval and roles included
Content creator, marketer, admin, sales, viewer, owner: six roles, the same on every channel, with the approval flow ready.
One workspace per client
Each client has its own channels, team and data. The client's contact enters their workspace as viewer or marketer, without seeing the others.
AI that prepares the content
AI Studio researches the topic, picks channels and time, writes and prepares the image or carousel in your brand design. You review and publish.
Italian and English, support from Milan
Built and supported by a company in Milan. Emails, reports and alerts in both languages.
Hootsuite and skedo.io compared
What matters when you pick a scheduling tool: channels, price, team, AI, language.
| Hootsuite | skedo.io | |
|---|---|---|
| Made for | Mid-size to enterprise teams | Small businesses, freelancers, small and mid-size agencies |
| Price | Per user, often with an annual contract | Free by invitation, no credit card |
| Channels | Many platforms | Instagram, Facebook, LinkedIn, TikTok and YouTube |
| Team and approval | Yes, with a price for every added user | Six roles and approval included, no price per user |
| Listening and unified inbox | Yes, one of its strengths | Only leads from comments, messages and forms |
| AI | Writing assistant | AI Studio for texts and images in your brand design, AI Advisor with reports by email |
| Several clients | On the higher plans | Separate workspaces included |
Information about Hootsuite is general, as of October 2026, and may change with its plans: check the official website. Trademarks belong to their owners.
When Hootsuite is still the right choice
We also say when we are not the best option. Stay with Hootsuite if:
- you have a large social team that lives on listening, a unified inbox and complex workflows;
- you must cover platforms skedo.io does not have, such as X or Pinterest;
- you need enterprise integrations, single sign-on or custom reports for management.
Frequently asked questions
How many users can I invite?
As many as you need: there is no price per user. Each person has a role and chooses which alerts to receive.
Does skedo.io have a message inbox?
No. skedo.io collects leads from comments, messages and forms and alerts you, but it does not replace each platform's inbox.
Can I try it without commitment?
Yes. Request access, get the invitation and use everything for free, no credit card.
Other comparisons
Buffer alternative
Price per channel against one calendar with AI and approval included.
Metricool alternative
Analytics and many platforms against ready content with AI, brand design and approval.
skedo.io and the native tools
Meta Business Suite, YouTube Studio and TikTok scheduling, compared with a single calendar.
Ready to start?
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